Book Christine Perkett to speak

Agency Background and Credentials

Established: 1998
Location: Headquartered in Boston with executives in seven states
Contact: info@perkettpr.comhttp://www.twitter.com/PerkettPRhttp://www.perkettpr.com
Read: http://www.perkettprsuasion.com

PerkettPR provides public relations, social marketing and interactive digital services for B2B and B2C companies worldwide. PerkettPR’s all-senior team combines decades of traditional marketing, branding and PR experience with today’s need for creative social media strategies – all under one roof – delivering stronger, more engaging and integrated communications across all aspects of our clients’ businesses: PR, marketing, branding, sales, product strategy and customer service.

We’ve been consistently recognized as one of a handful of PR firms that are leading “new” PR – successfully merging social, digital and traditional marketing – including as finalists for “Best Tech PR” by the TechCrunch Crunchies and one of the ‘Top 25 Authorities Moving PR Forward’ in an industry study by @traackr. Our agency is led by one of the most social media-savvy CEOs – who is listed as one of the Top 10 CEOs who Tweet on AMEX’s @openforum, ranked one of the 100 Most Powerful Women on Twitter by @Hubspot, named a “Top Influential Woman in Tech on Twitter” (by @DonDodge, alongside such greats as Google’s Marissa Mayer, WSJ’s Kara Swisher, Huffington Post’s Arianna Huffington, and more), and featured two consecutive years in BusinessWeek’s Social Media Special Report (keeping company of notable CEOs from Zappos, Virgin, Digg, HDNet, Mint and more). @missusP was also awarded “Best Communications, IR or PR Executive” by the American BusinessAwards and nominated as an Agency Executive of the Year finalist from @PRNews.

A ZDNet research report counted us as one of a handful of PR agencies who are adept at successfully combining traditional PR and social media marketing, and one of only six consistently named by respondents as “top considered” PR firms in this realm. We’re listed one of 2009 and 2010’s Top Tech Communicators by the IT journalism community, as surveyed on PR SourceCode. We were also a case study subject for Forrester Research, citing PerkettPR as an innovative company with a “golden image” to mirror when looking at best IT practices and greenbusiness initiatives and the PerkettPR blog is listed in AdAge’s Power150 – the industry’s ranking of the most influential marketing blogs.

With the foresight and flexibility to rapidly adapt and stay ahead of an ever-evolving market, we help clients achieve their business goals. Headquartered in Boston with executives located throughout the US, PerkettPR has been nationally recognized for exceptional client results, business leadership and innovative human resources initiatives. You can read about our news and views on PR, marketing, social marketing and more on our blog: http://www.perkettprsuasion.com or on our Twitter stream: http://www.twitter.com/PerkettPR. You can also view more videos and news on our Facebook page: http://www.facebook.com/perkettpr

What makes us different?

With PerkettPR, your account will never be lost in the shuffle or left in junior hands. Your will receive a passionate team of nationwide, seasoned PR executives to execute on daily tactics and strategies. PerkettPR employs only senior-level PR pros – with an average 10 to 15 or more years of experience – who work across the board on client accounts. This results in a greater amount of strategic guidance and valuable execution at every level of the account. There are no big agency road blocks or politics here, so working with us is easy and fun.

We are uniquely poised to help brands merge traditional PR and marketing with new media strategies – unlike many PR firms, we have been working in social media and developing digital content in-house for years. Today, Twitter is all the rage – and PR firms are beginning to recognize social media as a “must have” element to great campaigns. In contrast, we were creating microsites and viral contests in 2006 and provided our first “Social Media U” and Twitter client training in 2007. We already know what works and what doesn’t, and we’ve got the experience to combine social media, digital content and PR for the ultimate success for your company.

PerkettPR team members have been published authors and subjects on many blogs and in various books such as New York Times and WSJ bestseller, “Will Work From Home,” by Tory Johnson, Workplace Contributor on ABC’s Good Morning America as well as:

  • • “Twitter Means Business” (2008) by Julio Ojeda-Zapata
  • • “Inside the Minds: Public Relations Best Practices” by Aspatore Books
  • • “Entrepreneurial Small Business” by McGraw Hill (January 2008)

 
We’re also regularly featured speakers on the subject of merging traditional PR and new media across industries, including PR and marketing, fashion, architecture and design, technology and more. Recent examples include:

  • • GiT & FounderMatchup Networking Event
  • • Business Connect 2011, the New PR
  • • CMO U, Digital Marketing
  • • Pivot Conference
  • • ReadyTalk – Best Tech for SMBS
  • • Social Media Marketing
  • • Small Business Technology Tour
  • • unGeeked Boston
  • • PR News Facebook Conference
  • • Social Media & Community 2.0
  • • Tory Johnson’s Spark & Hustle Tour
  • • Now This is PR!, Social Media Edge
  • • Marketing Experts as Influencers, ReadyTalk
  • • American Marketing Association, Social Marketing for the Holidays
  • • Inbound Marketing Summit

 

Mission:

To deliver consistent, persistent communications programs for B2B and B2C companies worldwide – providing exclusively senior-level strategic counsel and preeminent execution of public relations, digital and new media programs that clearly and consistently deliver return on investment and positively impact our client’s bottom lines.

Vision:

To be the most innovative, creative and effective communications partner that our clients have ever worked with.

Values:

  • • Leave your ego at the door
  • • Don’t be a “yes man”
  • • Excellence in everything
  • • Persistent, consistent